Why use Direct?
The Direct Company is the central buying and invoicing subsidiary company of BHF-BSSA Group. However, The Direct Company is not just a buying group. Not only does The Direct Company negotiate the best prices on the best products, it also gives money back to members via rebates and cashback initiatives in conjunction with a selection of major suppliers.
The Direct Company is a non profit company and puts money back into BHF-BSSA Group to enable it to continue to offer the vital membership services that it provides, thus helping to keep independent retailers in business and keeping suppliers’ customers open. The Direct Company offers many incentives to the supplier and retailers alike, such as free marketing support and discounted advertising rates for promoted suppliers, plus regular offers, deals and promotions mailed out to retailers each and every month.
Why choose The Direct Company?


